Project approach to organization and management of building and agricultural clusters

Abstract

Problem statement. The globalization of the world economy and the rapid development of machinery and technology necessitate the balanced development of the construction industry and agriculture. Under such conditions, investment and innovation processes become an integral part of production activities. At the same time, the effectiveness of investment and innovation activities largely depends on the applied management methods and management organizational structures, in accordance with modern challenges and needs. In this regard, the role of a science-based approach to the development, planning and implementation of cluster projects, taking into account the characteristics of industries, changes in the environment, as well as factors influencing the investment activities efficiency of design and construction organizations and agricultural enterprises. Purpose of the article. Definition of preconditions, benefits and prospects of clusters’ formation and development in the construction and agricultural sectors of the economy (on the example of Dnepropetrovsk region) using the project approach based on SWOT-analysis of construction and agricultural clusters. Conclusions. In times of crisis, the application of the cluster approach as a progressive management technology is most appropriate, given that they allow accelerating innovation processes for new products, application of advanced technologies, expanding markets, improving the efficiency of organisational management structures, implementing the necessary environmental measures, etc. The cluster approach to the organisation of construction and production-agricultural activities is to combine the efforts of the state, business and science to increase the competitiveness of enterprises, the rational use of natural resources and more. Formation of construction and agricultural clusters is the key to effective implementation of investment and construction projects with minimal risks through public-private partnership.